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EYES OF FAITH OPTICAL ANNOUNCES PARTNERSHIP WITH RENAISSANCE COMMUNICATIONS

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West Middlesex, Pa.  - Purpose-driven eyewear company Eyes of Faith Optical has announced a new partnership with faith-based communications heavyweight Renaissance Communications. Under the new agreement, Renaissance Communications will help Eyes of Faith reach the Christian market via celebrity endorsements, advertising placement and strategic partnerships with Christian brands.

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"Renaissance is truly pleased to begin this unique client relationship with Eyes of Faith Optical, as it fits perfectly into our model of partnering with ministries and companies with redemptive missions," comments Renaissance Communications President Joe Battaglia. "We applaud Jim and Amy Schneider for creating a quality product! We look forward to our role of bringing Eyes of Faith to the attention of Christian radio audiences and finding partners among organizations and individuals with similar visions for impacting culture."

"Eyes of Faith Optical and Renaissance Communications share a focus and a vision," says Jim Schneider, Eyes of Faith Optical's Founder and Director of Purpose. "We want to use our talents and resources to impact not only our local communities but any dark corner in desperate need of light, wherever it might be. At Eyes of Faith, we've worked hard to create a quality product, but more importantly, we are working to make a path that leads to children in need. We are thrilled to be working with Renaissance to tell our story to potential partners with similar visions."

Eyes of Faith Optical is a new brand of eyewear that has Purpose, Passion, and Style. Through the Eyes of Faith Foundation, the eyewear brand expresses their Purpose by giving back. Since Eyes of Faith will donate 10% of gross sales each year, eyecare professionals can know that 10% of every single dollar will go to reputable organizations that support missions work. Eyes of Faith Optical's Passion is the marketing and sales of distinctive eyewear that not only exhibits excellent craftsmanship and fashion-forward concepts, but also is a brand that inspires hope. Eyes of Faith Optical's Style is already catching on as the first faith-based ophthalmic line to be distributed exclusively through eyecare professionals.

Eyes of Faith Optical has been gaining momentum since their brand identity launch at Disney's Night of Joy and the line's official unveiling at Vision Expo West in Las Vegas in the fall of 2009.

Since then, Eyes of Faith owners Jim and Amy Schneider's phone has been ringing off the hook as faith-based corporations, celebrities, eyecare professionals and consumers alike have been clamoring for Eyes of Faith eyewear.

"Customers are telling us that Eyes of Faith is a product that has meaning to them and they're embracing it," says Schneider. "Everybody keeps asking, 'When can we get the Eyes of Faith frames?' They're arriving in stores now!"

For more information on Eyes of Faith Optical, the Eyes of Faith Foundation and the new Eyes of Faith eyewear line, visit eyesoffaithoptical.com.

Renaissance Communications is a strategic marketing, production and management/consulting group to the faith-based world with 30 years of experience. For more information on Renaissance Communications, visit Renn.com.